The Rollercoaster Ride of Ranching

It's time to pull back the curtain and show you the raw, unfiltered truth about our journey as first-generation ranchers. We've always prided ourselves on transparency, so let's get real about the challenges that have rocked our world and tested us.

Starting a ranch from ground 0 in today's world is not for the faint of heart. It's a delicate dance between passion and practicality, between chasing dreams and facing harsh realities. Trevor and I dove headfirst into this venture with an insane passion and a vision of creating something truly exceptional – an example of sustainability, the leader of quality, and a testament to the power of perseverance.

But let me tell you, the road hasn't been smooth. It's been a rollercoaster ride of many highs and lows, victories and setbacks. And lately, it feels like the universe has thrown us a curveball that we didn't expect to the extent it has.

Inflation. It's a relentless force that's impacted every corner of our operation and quite honestly everyone's lives. It has driving costs skyward and squeezing our margins tighter than ever before. The price of purchasing cattle – our lifeblood, our livelihood – has skyrocketed to unprecedented levels. What use to be a manageable expense that we have always given plenty of wiggle room for, has now become a financial challenge that has strained us to the point we have to make some decisions that challenges our future.

And it's not just us feeling the pinch. Ranchers across the nation are grappling with the same harsh reality, struggling to make everything balance financially in an increasingly unforgiving landscape. It's a sobering reminder that the challenges we face are not unique – they're shared by countless others who pour their blood, sweat, and tears into this demanding industry that we truly love wholeheartedly.

Yet, in the face of adversity, our vulnerability transforms into resilience. We refuse to let these obstacles define us. 

So, we come to you, our Triangle S Family, with very important information. Our attempt to keep our prices low and still make a profit has become very challenging. The most recent set of cattle we have purchased to produce the phenomenal meat we are known for, has not gained enough profit for us to replace them. To purchase the cattle we would normally buy will currently cost us an additional $1400. Our feeding cost continues to rise with no sign of receding anytime soon. We are always finding ways to reduce our costs without sacrificing our unwavering quality. As a direct result, if we are to continue buying and feeding out beef like we have for the last several years, we will have no choice but to raise our prices again.

In this current economy we feel our customers deserve the best, however, we don't feel right having to charge the prices we will have to charge in order to survive. We are contemplating temporarily halting buying new beef until prices recede to a more reasonable rate. The current prices of live beef cattle in the industry are the highest they have ever been.

We are exploring other options to continue to serve you, our loyal Triangle S Family, as we sincerely appreciate each and every one of you. Some other options we are looking into is adding Elk and Pork into our amazing line of high end meat to you. If at any point in the future that we are temporarily out of beef due to the issues previously mentioned, we will always continue to supply high end meat to you with the same dedication of upholding to our high standards.  

NOW... Here's where you come in. We would prefer you, our customers, decide what we should do. You are our family too and are part of this ride with us so your opinion truly means everything to us!  

 * Please help answer these questions for us below, we really need your help! *

If you can PLEASE respond to this email, click the button below to fill out the form or email Megan at, we have a few questions for you that we'd truly appreciate your opinions on:

  1. Would you be willing to adjust your ordering patterns to purchase in bulk on a pre-sale basis (1/2, 1/4, 1/8, 1/16, 1/32 shares) for 2024 until we can better position ourselves as we pivot?
  2. Even as we adjust & increase our prices to sustain our business, would you continue to support us?
  3. How can we add more value to your orders and products?
  4. Are you interested in having more high end meats available (elk, pork, lamb, etc)?
  5. Would you help us spread the word to your family, friends, colleagues and followers and grow our ranch to get in front of more people?

Your feedback means the world to us, truly it does. That's why we ask you in a true state of vulnerability your opinions and support.

Together, let's weather this storm and emerge stronger, more resilient than ever before. We're in this together as you're just as much a part of this as we are as you are our lifeline.

>>> fill out the form <<<

*** And If you have ANY any suggestions, guidance, or questions, please don't hesitate to reach out to us at or contact Megan directly at 916.753.4674.

Thank you for being part of our Triangle S Family, you truly mean the world to us!

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