Navigating the Storms: A Rancher's Reflection on 2023 and the Road Ahead to 2024

As I sit down to reflect on the past year, I can't help but marvel at the unpredictable journey we've weathered together. 2023 brought challenges we never saw coming - legal battles, soaring costs, and a maze of obstacles that tested the very core of our ranching spirit.



Facing the Storms Head-On:

The legal tussle with a local meat shop unfolded like a chapter from a novel, each page revealing unexpected twists and turns. We've fought valiantly, and while the battle isn't over, our resilience has been unwavering. In the face of adversity, we downsized, restructured, and got creative in our approach. We danced with challenges, and though sales took a hit, we emerged with a refined business plan, a streamlined operation, and a marketing strategy ready to conquer new horizons.

Rising Costs, Falling Sales, Unyielding Spirit:

The economic storm hit hard not just for us but for so many in 2023. Costs rose by an average of 75%, a tempest that sent shockwaves through our ranch. We tightened our belts, adapted, and learned to navigate the stormy seas. Sales declined, but our spirit remained unbroken. We used these setbacks as stepping stones to a more resilient future.

Looking Ahead with Hope:

2024 beckons, and while challenges aren't a thing of the past, we stand ready with our heads held high. We've forged alliances, and I'm thrilled to announce an exciting partnership with a local bison ranch here in East Idaho, the Bison Boys. Together, we're bringing you the highest quality, all-natural bison meat - a testament to our commitment to providing nothing but the best for you.

P2P Academy: Pursuit 2 Prosperity - A New Chapter:

But that's not all! As we stride into 2024, we're adding a new dimension to our journey. I am delighted to introduce my new Small Business Coaching and a brand new coaching program called Pursuit 2 Prosperity (P2P) Academy

Understand. Overcome. Dominate.

One of my biggest passions in life is Agriculture and our community that helps it thrive. So Im here today to help our amazing small business owners, farmers and ranchers succeed not just for you but for future generations! My new program will help you Accelerate Your Life & Business with this ALL INCLUSIVE mastermind course where I'll teach you my simple, easy to follow plan to creating a lucrative business without breaking the bank and adding overwhelm. 

It's a testament to our belief in the pursuit of dreams, not just in ranching but in every small business venture.

A Sneak Peek into the Future:

Beyond bison and coaching, we're working on something special. Our operation is evolving, and we're crafting surprises that will redefine your ranch-to-table experience even more. The best of the best - that's our promise. Beef, beefalo, and now bison, paired with coaching for a holistic approach to prosperity.

A Heartfelt Thank You:

To you, our Triangle S Family, your unwavering support has been our guiding star. We care deeply about what we do, and it's our mission to bring you the finest meats, so you can truly enjoy the finer things in life. As we brace for the adventures that 2024 holds, know that you are at the heart of it all.

In the words of a weathered rancher, "Storms may shake our barns, but they cannot shake our spirit." Here's to facing every day head-on, to new partnerships, coaching programs to help you succeed, exciting surprises, and to weathering the storms with the indomitable spirit of true ranchers.

Cheers to an amazing 2024!

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